Estate Agency SEO – How to Optimise Your Estate Agency Website to Rank Higher in SERPs

Estate agency seo is the process of optimising a real estate agent’s website and content to rank higher in search engine results pages (SERPs). This means that when people are searching for a property or an estate agent, your name is more likely to appear at the top of the results.

This can estate agency seo of new clients for your business. However, it is important to remember that SEO is a long-term strategy and requires consistent investment to see results. In this article, we’ll take a look at some of the major things you should focus on as you refine your real estate seo strategy.

Ensure your homepage effectively targets the keyword you’ve chosen. This is done through your title tag, also known as a meta title or page title. Using the right keywords in this element of your website is vital for ranking high in Google’s search results.

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Create relevant, helpful blog posts that include your keywords. Be careful not to overuse your keyword though – Google will penalize you for this as it will look unnatural. Keep the ratio of keywords to other content at about 1-2%.

Build high-quality, niche-related backlinks. This is a critical aspect of SEO and will help your estate agency rank for more competitive keywords.

Make sure your website is mobile-friendly and fast loading. This will help your site rank higher in SERPs and provide a better user experience for your visitors.

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