A well-crafted About Us page is a great way to tell your brand story and establish trust with visitors. It is your chance to show how you came up with the idea for your product or service and how it can make a difference in their lives. It is also a place to share key milestones in your company’s history, such as expansion or the acquisition of other companies.About Us

As the first page a visitor will land on, an About Us page should be visually interesting. It is the perfect opportunity to showcase your unique style and personality, so don’t rely on stock photos. Instead, use real photos of your team and customers to build a connection with your visitors. These don’t have to be professional portraits either, pictures taken in the office or out in the field will add a more authentic feel to your website.

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It is also a great idea to include some video on your About Us page. Research shows that 59% of visitors are more likely to buy from a brand they trust, and video is an excellent way to create a personal connection with your audience. Video doesn’t have to be a cinematic masterpiece, a short 60-second video is more than enough to give visitors a taste of your business and why they should work with you.

For example, Cupssy, a wet-wipes company, used their About Us page to explain why they are different. They crafted a concise, witty story and shared their core values in a manner that is both authentic and likable.