Scent Marketing: The Underrated Marketing Factor
As the world of marketing merges with martech, scent is emerging as a powerful tool to create a sense of brand familiarity and connection with customers. Whether you are in an online store or at a brick-and-mortar store, scent marketing can boost your bottom line. It promotes linger time in stores, drives people to your website, and makes shoppers more likely to return for future purchases. Go here: https://zaluti.com/scent-marketing/
Scent Marketing: The Underrated Marketing Factor
Using a targeted scent strategy can set you apart from the competition and enhance the customer experience. For example, when you walk into a Pottery Barn or Yankee Candle store, you feel welcomed and at home. This feeling is created by the pleasant smell of the store. Similarly, customers make judgements about brands and their products on a subconscious level. They decide if the brand is trustworthy, high quality, and if it’s a good fit for them based on their perception of the scent that they are exposed to.
The best way to use scent in your marketing is to align it with the brand’s overall identity. The scent should be able to stand alone, but it should also match the brand’s value and culture. For example, a spa would benefit from the use of calming lavender or eucalyptus scents, while a bakery could opt for a warm and comforting aroma of freshly baked bread.
Scent marketing is a great addition to any marketing campaign and will allow you to connect with your audience on a deeper emotional level. However, it’s important to keep in mind that not all consumers may be receptive to this type of marketing. Individuals with allergies or sensitivities to certain odors can find some types of marketing a little overwhelming or uncomfortable.